KOSMOS UP BY ECHONOUS
THE CHALLENGE
Create an explainer video that blends 2D animation with screen recordings from the clients website, and effectively show how the Kosmos Universal Platform streamlines the ultrasound reviewing and grading process.
Create assets that are minimalistic and balance well with the UI designs of the KOSMOS UP website screen recordings. Use simple camera movements and highlights to help the viewer navigate the platform features.
THE PROCESS
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The script painted a contrast between work life without the Kosmos Universal Platform versus work life with the platform. I brought the visuals to life by showing a desk with multiple computer screens, each featuring a different aspects of ultrasound education. Then I contrasted that with the visual of those separate aspects being molded in to the Kosmos device, which was actually a last minute addition and one of my favorite outcomes of the project.
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Effectively showcasing the website's UI was a whole challenge itself. From matching the timing of the screen recording to the voice over, to troubleshooting the best way to highlight the sections of the page we want to call out. Initially I wanted to zoom in to the sections we are calling out, however due to timing issues and quality loss, the window highlight with limited zooming was the most effective method to showcase the website's features and functions.
