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LALO
THE CHALLENGE
Create a 60 second Explainer video about an upcoming media sharing app.
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THE PROCESS
Create a storyboard based on the existing script, create assets, break down and set up existing mascot for animation, animate the assets and characters.
The client provided the art for the mascot, so my first step in the art process was to break down the existing character for animation.
I often think of this like the posable paper dolls I made as a kid. I separate each moving piece, and make sure that they are layered in a way that when the joints rotate, it is as seamless as possible.
This Gif demonstrates how I divided up the art, and how each piece moves.
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The client also provided their color palette, so I got to work tackling the challenge of creating characters that fit in to the color scheme and tone of the video.
I wanted to stick to a simple style that also complemented the existing art on the client's website that could be easily animated.
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This intro scene was actually a last minute addition that I love. The client wanted to show the family being brought in to Lalo's world using this transition.
Thank you for taking the time to check this page out! I had a good time working on this project and adapting the existing character for animation to tell the story of this app.
